LaunchWRX Directory

How to Write a Launch Directory Description

Most directories ask for a tagline and a description. Here is how to write both so reviewers approve and visitors click.

Tagline

Under sixty characters. Say what it does and for whom, with no hype words.

Description

Two or three sentences: the problem, the product, and what makes it different.

Keep it factual

Directories reject exaggerated claims. State features and price plainly.

Reuse carefully

Adjust copy per site so it fits each form's limits and tone.

Disclose

When posting in communities, say you are the maker.

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